AMZPOA
Amazon Analytics

Brand Gap Analysis

Upload Amazon Business and Ads reports for two periods. Get a clean comparison dashboard with TACoS, organic vs paid split, top movers, and findings in seconds, with plan of action.

Current period

The recent window you're evaluating

Comparison period

The benchmark window to compare against
Brand Gap Analysis

Period in Review

01
Key Performance Indicators
02
Revenue & Traffic Analysis
Revenue — Organic vs Ad-Attributed
Total revenue split across the two periods
Spend vs Sales — Advertising
Ad spend efficiency: cost vs return
Volume Metrics
Sessions · Units · Orders comparison
TACoS & ACoS Trend
Ad cost efficiency across periods
03
Star ASINs — Top Performers
04
Parent ASIN Performance
Top Parents — Current Period Revenue
Total sales rolled up by parent listing
Parent Revenue Share
% of total store revenue by parent group
05
Conversion Rate Analysis
🔴 Low CVR — Wasted Traffic
High sessions but poor conversion (≥200 sessions)
✅ Top CVR Performers
Best converting ASINs (≥200 sessions)
06
Period-over-Period Movers
🚀 Biggest Gainers
Largest absolute revenue increase
⚠ Biggest Decliners
Largest absolute revenue drop
07
Advertising & ACoS Deep Dive
Ad Spend by Portfolio
Top portfolios by current period spend
Portfolio ACoS Comparison
Lower ACoS = more efficient
🔴 High ACoS Campaigns (>40%)
Campaigns burning budget with poor returns
✅ Efficient Campaigns (<30%)
Well-performing campaigns — scale these
08
Issues, Gaps & Action Plan
09
Executive Scorecard

Top Priorities

Growth Opportunities

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